More informed, subscriber-worthy storytelling with OptaAI Studio

Sport’s dynamic, unpredictable and layered nature creates infinite opportunities for media and broadcasters to attract and engage fans with insightful stories and analysis, before, during and after games.

It attracts viewers, readers and subscribers who seek to be informed and enlightened about plays and player performances, because the more they know about what might happen, or what did happen, and why, the more entertaining it is.

Going beyond basic stats and subjective cliches is what sets the highest quality coverage apart from generic reporting.

However, even the most experienced sports broadcasters, producers, journalists and storytellers can find it hard to consistently and confidently find the right information to enrich the action with unique insights and narratives that support or challenge their audience’s instincts.

That’s because the heat of live games and the short window of relevance before something else happens leaves limited time to react with informative, accurate analysis, when it has maximum impact for fans.

And until now, searching, filtering and retrieving useful information from sports databases was time-consuming and required specialists cross-checking to hundreds of browser tabs, and still often returned limited responses that didn’t add impact to the action.

This is why Stats Perform launched the new OptaAI Studio.

It’s a three-in-one platform that uses AI and Opta’s massive sports database so sports broadcasters, teams and media can effortlessly uncover incredible contextual game insights from beneath the surface of sport – in the way that best suits their preferences.

It helps them explain and enrich the action better than ever before by:

• Inspiring more interesting analysis and the discovery of unique statistical trends, streaks, trends, records, patterns, rankings and comparisons;

• Enabling more confident discussion or validation of narratives: pre-game, post-game and in real-time;

• Empowering creators to pull stories into the formats fans favour, fast – including branded visuals;

• Saving hours of research, preparation, verification and content-creation effort.

Now any sportscaster or journalist can produce rich, insightful, vivid, accurate data-driven stories in real-time, when it matters, to attract and retain casual fans, superfans, subscribers and sponsors.

Alex Lanegger, SVP of product at Stats Perform, said “OptaAI Studio uses AI to make it easy and fast to find the gold in Opta’s staggeringly-detailed, accurate, broad and deep sports data engine, and use it in ways that delight fans and sponsors.”

“It’s an AI-powered sports “super-sidekick” that saves hours for studio teams, broadcast teams, stadium teams, commentary teams, editorial teams, designers and comms & PR teams, and helps them create brilliant, subscription-worthy, highly sponsorable sports analysis and content.”

Samir Gole, Stats Perform’s VP of product, said “With OptaAI Studio at your team’s fingertips, you have a limitless sporting memory and a content creation brain to fuel unskippable sports coverage and attractive new commercial content – and it’s so intuitive to use.”

OptaAI Studio is one platform, composed of three interconnected tools: Opta Search, Opta Live and Opta Graphics.

Opta Search uses powerful filters to simplify deep statistical research and lets users quickly identify unique trends, records and patterns across gamedays, seasons and competitions, to incredible levels of detail.

Opta Live’s dynamic dashboard enables users to tell a more captivating live game story with low-latency data, AI-powered insights and predictions, graphics, and live chat with Stats Perform’s expert research teams.

Opta Graphics allows users to effortlessly generate unique, branded, highly-sponsorable data-driven graphics for any screen, with AI, and communicate insights in easily-digestible ways to a wider audience.

Together, they’re how fascinating new records, insights and stories about any major sport, team or player are within fast, easy reach.

To learn how you can transform your sports storytelling into more vivid, magical coverage that attracts and retains audiences, subscribers and sponsors, please visit www.statsperform.com/OptaAIStudio.