Sports Tech Innovation

  • IBM unveils AI-powered fan features for 2026 US Open

  • LaLiga connected ball to bring new data to broadcast

  • Globant to redesign FIFA’s fan engagement with AI

  • Formula E to investigate immersive sound with Sennheiser

  • The tech revolution powering modern sport production

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Liverpool FC Anfield Premier League football Champions League Extreme Networks

Why content is vital to bring Gen Z back to stadiums

2026-08-04T08:47:00+01:00

Jason Lemiere, audio-video design associate at stadium designer ME Engineers looks at how to attract younger supporters

DAZN World Cup studio

DAZN CTO Tiku on the hyper-personalised future of sport content

2026-07-17T14:41:00+01:00By

DAZN’s Sandeep Tiku spoke to Broadcast Sport about what will be next for the broadcaster and the wider industry

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Eurovision Sport launches AI multilingual commentary for European Athletics

2026-07-09T14:12:00+01:00By

Eurovision Sport, European Athletics and CAMB.AI are rolling out AI-generated commentary for the European Athletics U18 Championships in Rieti, Italy

World Cup 2026 FIFA logo

X releases Mexico vs England FIFA World Cup engagement stats

2026-07-08T11:29:00+01:00By

There were 143k posts on X about the Mexico vs. England match, 32 million video views and 343 million impressions

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Broadcast Sport Summit 2026 expands with new Content Hub

2026-07-02T14:47:00+01:00By

The flagship sports content production event includes a brand-new Content Hub stream exploring creator partnerships and commercial value