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Super Saturday and the new beer brand strategy
Alex Brown, head of sport & entertainment (UK) at EssenceMediacom, looks at how branded content is changing in rugby
KSI, Dagenham & Redbridge, and the rise of creator-led sport
Michael Oliver, senior campaign director at The Goat Agency, looks at what the future of football club ownership could be
If in-game ads help keep sport on free-to-air TV, I’m all for it
The PHA Group’s Ollie Rumbold explains why he backs ITV’s recent in-play ads during the Six Nations
































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































































