ATP turns to WSC Sports for digital content

ATP Media, the production and distribution arm of the ATP Tour, has partnered with WSC Sports to add to its digital content.

WSC uses AI technology to automate the creation of highlights clips, and this will be used to create an extensive catalogue of short and long-form highlights, as well as a wide range of videos that feature all the best action on the court, from any match and featuring any player across the ATP Tour.

This content will then be used by the ATP as well as distributed to its broadcasters, media rights partners, tournaments and players in near-live. It will also be delivered to destinations such as social media channels, websites, mobile apps and ATP Media’s direct-to-consumer OTT streaming service, Tennis TV.

The content will have a number of personalisation and localisation options, including segmentation by player nationality. WSC also works with the WTA and Tennis Australia along similar lines.

Stuart Watts, COO of ATP Media, said: “ATP Media is constantly looking at how we can improve engagement and super-serve our fans. By partnering with WSC Sports, we can deliver even more exciting moments from our tournaments to millions of tennis fans all over the world, at speed and scale.”

Aviv Arnon, co-founder and chief business development officer of WSC Sports, added: “We’re excited to partner with ATP Media and empower their digital strategy as they focus efforts on meeting the content needs of their fans worldwide. Our AI-powered technology is proving to be a game-changer for rights holders and broadcasters across the sports world as they seek to create more content than ever before and at greater speed and scale.”