Extreme E taps WSC Sports for AI highlights

Extreme E has brought in WSC Sports for its AI-driven sports video technology.

WSC Sports’ cloud-based live-clipping platform, Clipro, will be used to create near-live and post-race highlights. Meanwhile, its Graphics Engine will add visuals to videos to help brand and monetise content. 

WSC Sports will also help to distribute these highlights to all media partners, as well as drivers’ social channels - through its partnership with Socialie.

Chief marketing officer at Extreme E, Ali Russell, said: “It is really important for us to share the action with our fans as soon as possible as they won’t be watching the races on site. This partnership with WSC Sports not only allows us to share content quickly, but with some really interesting graphics and overlays, which I’m sure will appeal to our global audience.”

Itai Epstein, head of business development, Central Eastern Europe & China at WSC Sports, added: “Extreme E offers an exciting and ambitious new racing concept. WSC Sports is always happy to partner with innovative and forward thinking organisations, and so we’re honoured to take part in this great endeavour and contribute to its success by providing Extreme E with the tools to maximise fan engagement and spread the word across digital media around the world.”

Extreme E is the second motor racing event that WSC Sports has partnered with, after a deal with Nascar in 2020 to also provide real-time highlights. The second Extreme E X Prix will be taking place from 29-30 May 2021 at Lac Rose in Dakar, Senegal, after its inaugural event in Al-Ula, Saudi Arabia, last month.