Aurora to produce FIM E-Xplorer World Cup

Aurora will produce the upcoming FIM E-Xplorer World Cup. 

E-Xplorer promises to be a new international, all-electric, all-terrain, motorcycle series, backed by the Fédération Internationale de Motocyclisme. Twelve teams of two riders, mandatory one male and one female per team, will compete in a series of global events spanning a mix of city centre and natural locations.

Aurora will provide multi-format broadcast coverage, format development, digital content and brand activations for the first edition of the competition, which plans to launch in 2023. It has already created content for E-Xplorer’s first official test, held in September, close to the town of Vollore-Montagne, in central France - where 16 riders tested the four manufacturers’ electric motorcycle technology and overall performance.

The competition aims to be sustainable, with the entire test event, including the paddock, powered through zero-emission hydrogen energy generators provided by GCK Energy.

Aurora has experience in the growing electric motorsport sector, with it also producing Extreme E and Formula E.

Carina Munte, chief championship officer & co-founder of E-Xplorer, said: “We are delighted to welcome Aurora onboard as our Content Production Partner. We are thrilled with the content already produced for the test event in Vollore-Montagne, their wealth of experience and innovation helps us tell our E-Xplorer story on a global level. I am excited to see where this partnership takes us as we accelerate towards our inaugural season.”

James Pearce, partnerships director at Aurora, added: “E-Xplorer has great potential to carve its own path, and become one of the leading, next generation, sports entertainment properties. We are thrilled to be working alongside their fantastic team to develop the series and tell their unique stories of all action racing, innovation, exploration and equality. We are excited about the journey ahead and can’t wait to kick things off in 2023.”

Taz Addison, producer at Aurora, said: “I’m incredibly excited about all the possibilities a series like E-Xplorer will bring to a new generation of motorsport fans. It’s a fantastic opportunity to be a part of something so fresh and innovative, with sustainability and equality at its heart, whilst giving us everything we could want in a race format. We are excited to see what the future holds for this championship.”