Warner Bros. Discovery reveals growing US Open audiences

Warner Bros. Discovery has revealed strong audience growth across its streaming and linear channels for the US Open. 

The tournament saw two new singles winners - Poland’s Iga Świątek (women’s) and Spain’s Carlos Alcaraz (men’s) - and the final competitive appearance of all-time great Serena Williams.

Warner Bros. Discovery had analysis from the likes of Mats Wilander, John McEnroe, Kim Clijsters, Alex Corretja and Barbara Schett, across both pay-TV and free-to-air channels in Europe.

Particularly impressive was the tournament’s streaming performance, with a 101% increase in the discovery+ audience, and the Eurosport app attracting 50% more viewers. This came after Warner Bros. Discovery increased its streaming minutes by 55%.

In addition, the linear audience across Europe was up by 11%, with Spain (+311%) and Poland (+78%) growing the most - likely thanks to the success of Alcaraz and Świątek. Finally, Eurosport 2 saw growth in every market, and there was a 46% increase in video views through the Eurosport website.

This comes after the broadcaster also reported growing audiences for the Australian Open and Roland-Garros.