Story10 will distribute highlights, pre- and post-race reaction and venue profiling for the inaugural competition
The Professional Triathletes Organisation (PTO) has partnered with Story10 for global video distribution of the inaugural Collins Cup.
Story10 will distribute highlights, pre- and post-race reaction and venue profiling for the competition, which takes place on 28 August in Šamorín, Slovakia. It models itself on the Ryder Cup, with US, Europe, and International teams competing against each other.
The coverage will go out to 1,200+ media outlets, across broadcast, digital and social, as well as be actively promoted by Story10’s social partner network and PR services.
James Dobbs, managing director of Story10’s parent company SNTV, said: “Perhaps more than any other sport, triathlon demonstrates the commitment, courage and desire of an athlete to compete and achieve. Amplifying this amazing event via Story10’s global network will ensure exposure and engagement for the PTO whilst delivering high quality sporting drama to our audiences worldwide. The success and growth of this event will provide a real platform for current and future triathletes and Story10 is excited to provide the international engagement that helps deliver that growth.”
Tim Godfrey, chief marketing officer at PTO, added: “The Collins Cup is poised to be a hugely innovative and exciting new format in triathlon, and we are very excited to share it with a global audience. Story10 is perfectly positioned to ensure this event is seen by millions of people through their extensive network of over 1200 media outlets.”
The PTO has already confirmed the presentation team for the Collins Cup, and that its global broadcast will be produced by FilmNova. In the UK it will be broadcast live on Eurosport, with highlights on BT Sport.
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