Bids must be made by 8 February
La Liga has kicked off the tendering process for audiovisual rights in the Indian subcontinent.
Bidders are invited to submit offers for the 2021/22 season onwards, covering a minimum of three seasons and a maximum of five.
The tender includes eight countries: Afghanistan (non-exclusive basis), Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan, and provides different packages in order to acheive the broadest distribution.
These packages include rights to all the matches from LaLiga Santander, LaLiga SmartBank, LaLiga’s 24/7 English-language channel LaLigaTV and additional support programming, on an exclusive or non-exclusive basis.
Melcior Soler, audiovisual director of La Liga, said: “We are very satisfied with our current partner which has provided data to demonstrate our consistent growth in the Indian Subcontinent and our engagement with football fans.
“We see a huge opportunity going forward to deepen these connections and expand the profile of the competition.”
Bid forms and required documentation, as well as any queries, can be sent to tender@laliga.es. Queries must be sent by 25 January and the forms and documentation by 8 February.
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