It will also handle sponsorship and corporate hospitality deals
IMG will handle media rights, sponsorship, and corporate hospitality for the Arab Gulf Cup.
The deal with the Arab Gulf Cup Football Federation includes the next six tournaments, lasting until the end of 2031.
IMG will also aim to ensure high quality production standards, and market media rights across all platforms. Sponsorship sales will include tournament naming rights and perimeter boards.
The tournament takes place every two years, although there are three tournaments in the next three years due to pandemic postponements. The national teams of Bahrain, Iraq, Kuwait, Oman, Qatar, Saudi Arabia, the United Arab Emirates, and Yemen compete for the title on each occasion.
Sheikh Hamad Bin Khalifa Bin Ahmed Al Thani, president of the AGCFF, said: “We value this partnership with IMG and look forward to them playing a vital role in the marketing and promotion of our tournaments, knowing full well that the Arab Gulf Cup is a competition that is anticipated by football fans throughout the region and beyond.
“Through this partnership, we will be able to build upon the tremendous momentum that has been created over the years and will continue to develop the highest standards for all of our competitions.”
Adam Kelly, co-president, media & events at IMG, added: “This is a very exciting partnership for IMG, and we believe our investment in the tournament will be transformational for the Arab Gulf Cup.
“IMG will employ a dedicated team of experienced executives based in the Gulf and plan to significantly expand our presence on the ground to maximize the commercial potential of this prestigious event. This, in addition to our strong existing relationships with long-term broadcast partners in the region and the international power and strength of the IMG network, will grow and enhance the competition further.”
IMG will market media rights across all platforms, and sponsorship sales will include tournament naming rights and perimeter boards.
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