Aviv Giladi will oversee all joint ventures, including with the likes of WTA Media, FIBA Media, and the European Handball Federation

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DAZN has appointed Aviv Giladi as its new head of broadcast partnerships. 

Giladi iwill oversee all joint ventures, including those with WTA Media, FIBA Media, and the European Handball Federation (EHF). This will involve expanding existing joint ventures and audiences worldwide, as well as identifying new global partnership opportunities.

DAZN works with rights holders with the aim to commercialize their brand, expand their audience, and grow the popularity of their sport through enhanced broadcast strategies. For example, in 2014 DAZN formed WTA Media, a 10-year media strategy rights partnership with the Women’s Tennis Association (WTA).

He had been chairman and CEO of global film production companies AI Film Ltd. and British Icon Group, where he executive produced a number of acclaimed titles, including the Oscar-nominated film “I, Tonya.” with AI Film.

Before this, Giladi established R.G.E Group Ltd, which controlled major broadcast media companies in Israel, including Channel 10 and Channel 10 News Corporation, The Sport Channel and Noga Communications.

Shay Segev, DAZN Group CEO, said: “Aviv joins us at a time of great global growth at DAZN, as we broaden and strengthen our strategic partnerships, and transition our platform into a more expansive sports destination,  benefitting our stakeholders, fans, leagues and the athletes themselves. Our goal is to make sports broadcasting more fun, interactive, social and accessible to everyone on any device, and our partnerships with rights holders, athletes and leagues are key to this. Aviv is a great addition to our leadership and will be fundamental in driving this strategy.“

Giladi added: “DAZN Group has a brilliant portfolio of strategic partnerships and I look forward to further enhancing the commercial opportunities and helping grow new audiences for sports around the world. DAZN is gaining huge global momentum and I look forward to overseeing and identifying new partnerships and supporting our existing joint venture partners.”