Racing TV, ITV, and Virgin Media in Ireland have been using the data in their horse racing broadcasts.

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Racecourse Media Group (RMG) has partnered with Coursetrack to bring timing data to its live horse racing broadcasts.

Live, in-race timing information, such as such as race clock, leader’s speed, leader’s time per furlong and distance to finish, is now being displayed in the broadcasts, and has appeared on the likes of Racing TV, ITV, and Virgin Media in Ireland.

The technology is enabled by the horses carrying lightweight GPS trackers, within the saddlecloth. The trackers send low-latency GPS data (@ 0.15s) directly to RMG’s production centre in Ealing, West London, via mobile networks - meaning that there is no need for antenna installations on the courses.

RMG aims to use the information to drive in-race betting as well as enhance the viewing experience. It comes after the launch of Racing TV’s virtual production studio last month, and the addition of on-course presenters, information graphics and dedicated streams from every fixture last year. 

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Deputy director of broadcast at RMG, Lindsay Davidson, who oversees the on-screen output, said of the innovation: “The timing data, which will be presented via our on-screen graphics, are a godsend for real-time insight and post-race analysis. We believe timing information will enhance the viewing experience for everyone watching the Festival on Racing TV, as well as proving a valuable punting aid.”

Racing analyst and consultant, James Willoughby, added: “Sectional timing provides horse racing with the kind of performance data now so common in other sports. At once, it enables the evidence so badly needed to turn the analysis of horse races from an art to a science.

“Horse racing is thoroughbred athletics. When humans run and jump, it is unthinkable that we would not measure their lap times and finishing speeds.

“Races are not won in steady and predictable fashion. Instead, victory and defeat are the result of the many ‘races within a race’ - the punch-and-counterpunch of thoroughbred competition - which are often undetectable, even to the most experienced race-reader.”