13,000 welcomed at largest ever MPTS

MPTS 2025 welcomed 13,000 attendees from 50 countries, in the largest edition of the trade show to date.

In addition to a packed show floor of over 300 exhibitors and sponsors, the media and entertainment industry was drawn to Olympia London by more than 100 free-to-attend content sessions across eight theatres. These included over 350 expert speakers and keynotes, including producer and presenter Ross Kemp giving a tour of investigative documentaries, Georgie Holt of Diary Of A CEO producer Flight Story, former NFL player and now broadcaster Jason Bell, Mission: Impossible editor Eddie Hamilton and many more. 

Other highlights included a State of the Nation Production keynote that set the agenda, with Kate Beal, CEO, Woodcut Media, asserting that, “TV doesn’t exist anymore in the way we knew it,” and Derren Lawford, CEO of Dare Pictures, adding, “We are in the middle of a decade of profound transition, and we’re past the tipping point. TV is part of a wider, connected series of industries around the creation and distribution and funding of content.”

BAFTA Albert’s Sustainability Series also saw the likes of Jimmy Keeping, Sustainable Film; Nazia Zaman, Warner Bros. Discovery; Junaid Baig, Dimension Studio; and Claire O’Neill, A Greener Future, discussing the future of the industry. Sam Street, marketing officer at BAFTA Albert, commented, “MPTS is a really key moment in our calendar. It is always so great to connect with suppliers, companies, studios and creatives who share our common passion for sustainability within screen industries. It has also been really valuable to curate our sustainability series of panels across this year’s show, we’ve had some really insightful discussions and emphasised the importance of environmental focus throughout the screen industries.”

AI was another hot topic, with the new AI Training programme and the expanded AI Media Zone drawing exceptional attendance to a conference featuring Pete Archer, BBC programme director for generative AI; Jon Roberts, ITN CTO; and Damien Viel, chief digital and innovation officer at Banijay Entertainment, as well as an exhbition zone including the likes of Dot Group, Moments Lab and Software. 

Looking ahead to 2026, when the show will be celebrating its 10th anniversary, a record number of exhibitors rebooked, and MPTS event director Charlotte Wheeler said: “Without doubt, 2025 was the most stimulating, ahead-of-the-curve MPTS yet. At a time when we are seeing the industry under real pressure from budget cuts to talent shortages and perpetual change, the conversations and connections on the show floor were positive and demonstrated infectious community spirit. The level of attendance and the quality of attendees from across all sectors of the industry was incredible - not just stakeholders in technology but representatives from production and commissioning, the creator economy, those new to the industry and freelancers were all brought together by MPTS under one roof.

“A huge amount of work goes into making sure that there is equal representation across our extensive conference programme. I am proud that MPTS is one of - if not the - most diverse shows both in terms of attendees and panellists.

“Thank you to everyone for exhibiting, sponsoring, speaking, attending and engaging with the show to make MPTS such a thrilling success. We are already planning for 2026, which marks MPTS’ 10th edition, so look forward to a landmark celebration!”

Those interested in the show can stay connected to its year-round content and other events here. 

Jane Shepard, senior channel marketing manager, Sandisk, said, “MPTS 2025 was a spectacular showcase of innovation, bringing together the brightest minds and cutting-edge technology in the industry. An unforgettable experience for all attendees.”

Tom Rundle, application engineer, Yamaha Music, said, “It has been very busy for us. We have seen a huge mix of customers from the broadcast sector here, but also customers from the other industries which we serve, whether that’s live or theatre who have deliberately come to the show to seek us out to speak to us. Will we be back next year? Yes, absolutely, this is the first year for us, so it was always a bit of a toe in the water, but it’s been vastly more successful than we thought it was going to be.”

Peter Alderson, business manager, Nikon, said, “This is our second year at MPTS, we’ve gone a little bit bigger on our stands, almost doubling it, and I think it’s definitely been worthwhile doing. We’ve partnered with RED, who we recently purchased, and MRMC so it’s making a lovely statement about where we are in the market, and I think we’re in the right place to make that statement here at MPTS.”

Jennifer Hudson, marketing executive, Videndum, said, “This show is really important in our calendar - we attend nearly every year and find so much value in it. We get to meet with so many different professionals within the industry, and this year has been really, really positive for us. We’ve walked away with quite a few leads and made new relationships. It’s a fantastic show, and we would thoroughly recommend anyone thinking about coming and having a stand here to definitely do it - you won’t regret it.”

Will Pitt, head of sales solutions, Techex, said, “My impression of the show is that it’s been incredibly busy and very positive. Techex particularly specialise in solving some of the headaches that a lot of the broadcast industry is grappling with at the moment, namely, how they transition into an IP-led architecture from a legacy architecture and what that journey looks like. As such, our stands have been packed pretty much throughout the show to come and look at products, but also to come and talk about ideas and lean into what that journey looks like specifically for them. 

“So not a generic journey, but specific to their drivers and their wants and needs in the short and medium term. 
We particularly like MPTS because it’s London based and many of the engineers that we speak to and collaborate with are based here and therefore it’s an easy journey for them to take half a day, a day out to come and investigate what we have to offer, but also to have those conversations. And so for organisations like WBD or Sky, the BBC, ITV, etc. They can come here quite easily and engage with us, spend some time talking in real life and not over teams or Zoom.”

You can register your interest for MPTS 2026, and stay connected to its year-round content and other events here.