ATP Media, Euroleague Basketball and Extreme E already on board with Sport X
Veritone has launched Sport X, an AI-powered short-form sports video licensing marketplace.
Sport X aims to allow sports federations and content producers from around the globe to license short-form sports video directly to media buyers, by using aiWARE to automatically deliver quality, rights-cleared, indexed and metadata-rich video in a highly secure environment in seconds.
Pricing is set by the rights holder and will be dependent on the usage type, content and region - with the option to add multipliers when there is an increase in demand.
There is no upfront fee for federations and video suppliers to make their content available to license on Sport X and content can include highlights, news, social posts and user-generated content. Media buyers can use the content for all types of editorial, sport programming, TV shows and social or digital channels, depending on the license parameters set by the video provider - which can be updated by the seller at any time and used to geoblock content.
In addition, Sport X’s analytics dashboard lets users see how content is performing with buyers and where it is being sold.
Meanwhile, on the other side, media buyers create an account and can only access video that is clearly delineated for their use, with payments made through Stripe.
ATP Media, Euroleague Basketball and Extreme E are among the rights holders already on board, with advanced discussions understood to be underway to bring more to the platform. Sport X will also host content from SNTV, the world’s biggest sports news video outlet, which includes content from the upcoming men’s World Cup.
Veritone president Ryan Steelberg said: “This is an exciting development for Veritone and the sports media industry. SPORT X provides a supplementary revenue stream and new global customer base for producers of sports content and short-form video globally. This is another innovative step for the company and comes on the heels of last week’s announcement of our AI-voice partnership with sports data and tech leader Stats Perform as we move deeper into the sports space as a business.”
Elizabeth Eastham, managing director of Sport X at Veritone, added: “Our goal is to connect global sports content owners with a network of media buyers in a highly accessible sports content exchange, using AI that will continue to learn buying and selling patterns from both sides of the marketplace. This is an opportunity for sports content producers to maximize the monetization of their digital assets and at the same time reach new audiences and grow their sport’s footprint.
“Through AI, we are able to deliver personalized and contextualized content recommendations in real-time. Data points from the available media are married with buying history, territory, platform, event and athlete preferences to create a unique feed for buyers. This efficiently speeds up the search for relevant content, saving time for buyers and allowing sellers to scale content opportunities and generate even more revenue.”
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