Equity firm PSG led the investment
Pixellot has raised $161 million (£132.3m) in series D funding for its AI-powered cameras and automated production solutions.
The investment was led by equity firm PSG, and the deal sees Ronen Nir, managing director at PSG, and Govind Anand, principal at PSG, join Pixellot’s board of directors. Liontree served as an advisor to Pixellot for the funding.
This comes shortly after Pixellot added cricket to its automated AI production system to take it to 17 types of team sports. The company has deployed its systems at 23,000 courts and venues across 70 countries and produces upwards of 350,000 hours of live sports each month.
The new funding will be used by Pixellot to support its global market expansion and to enhance its video, analytics and highlights value proposition to fans, athletes and coaches at all levels. Asia, Latin America, and the global youth markets are mentioned as possible targets.
Nir said: “Following Pixellot’s strategic achievements, we are excited to partner with the company and help bring its leading AI-driven platform to untapped markets.
“We are advocates for Alon and his team’s vision, and we believe the company’s ’land and expand‘ model positions the company well for its next phase of growth.”
Pixellot CEO Alon Werber added: “In our view, the market for video production solutions in all levels of sports broadcasting, from grassroots to the professional leagues, is ripe for disruption.
“Pixellot’s field-proven systems are able to deliver this need to production teams worldwide, and with PSG’s partnership, we believe we will be positioned to maximize our reach and provide video streaming solutions to many more professional and amateur markets.”
No comments yet