The app relaunch co-incides with the premiere of docuseries Hoop Cities
The NBA has integrated its OTT platforms NBA League Pass and NBA TV into its redesigned app.
It also features social-style vertical video in a new ‘For You’ section, behind-the-scenes access to players and teams, new and existing shows and series, and access to the NBA vault for free. It has been created by NBA Digital, a joint venture between the NBA and Turner Sports, and built in partnership with Microsoft.
The content will be linked together by NBA ID, a system that links experiences across all of the NBA’s platforms. NBA ID members will get access to new original content and fan favorites from the NBA vault, enhanced members-only experiences from NBA partners, ticket promotions, prizes through predictive and sweepstakes-style NBA Pick’Em fantasy games, voting campaigns and other rewards.
League Pass and NBA TV’s integration allows users to watch live games and highlights and check scores, statistics and standings in one location, and is in time for the new season next month. For a limited time, the standard package is now available for £14.99 per month (£99.99 for full season) and the premium package for £19.99 per month (£129.99 for full season). Subscribers will automatically receive the NBA TV direct-to-consumer offering as part of the new bundle.
In addition to content from live matches, there is lifestyle content such as NBA Kicks, NBA Fits, Jersey Drop, Ride Along, Celebrity Row and NBA Ink. There are also docuseries such as Hoop Cities, an eight-part in-language docuseries produced by the NBA’s Europe and Middle East team that explores the local culture, history and basketball communities surrounding the game in key European cities, and Gold Blooded, a new seven-episode docuseries telling the story of the Golden State Warriors’ journey to the 2022 NBA championship. .
Other original content includes Pass the Rock, an exclusive look at the league’s next generation of stars and their lives on and off the court throughout the 2022-23 season slated to begin in November; Inside the App, a weekly segment from TNT’s “Inside the NBA” team that will spotlight the hottest storylines and most topical events from around the league; and NBA Real Training Camp with the Philadelphia Sixers (October 29) and Dallas Mavericks (October 30), a special all-access show produced by NBA TV during the opening week of the season providing exclusive look-ins at the teams’ practices and interviews with players, coaches and front office personnel.
Archived games and documentaries are also available on demand, including every NBA Finals game since 2000 with more to be added through the season, and documentaries such as Dream Team, The Doctor, Wilt 100, and more. Finally, there is NBABet stream, a weekly stream produced by NBA TV with betting expert Tim Doyle and a selection of contributors to provide the latest betting information during live game coverage.
Chris Benyarko, NBA executive vice president, direct-to-consumer, said: “Launching our new NBA App and digital platform is a major milestone as we continue to build and strengthen our direct-to-consumer offerings. We are thrilled to deliver a reimagined product that will enhance and personalize the way NBA fans engage with the league on a daily basis.”
NBA head of fan engagement and direct-to-consumer for Europe and the Middle East, George Aivazoglou, added: “The relationship between Europe and basketball goes beyond the countless players from the continent who have made an impact at the highest levels of the game.
“The Hoops Cities series showcases the individuals, communities and stories that have shaped the history of basketball in Europe and fueled fandom for decades. We think that this series - that will premiere on NBA League Pass within the new NBA App - will resonate deeply with our passionate European fans and unite them around their love of the game.”
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