NativeWaves launch adds content to live streams

NativeWaves has launched NativeWaves EXP, providing fans watching sports and events on smartphone, tablets with a range of additional content.

The content includes additional camera angles, audio tracks, instant replays and social media integration.

NativeWaves EXP can also be used and configured as a second screen experience to complement the main TV screen.

NativeWaves EXP is available in Basic, Pro and Enterprise versions. The Basic option includes a low latency streaming experience and adds interactivity such as on-demand replays. It delivers new monetisation opportunities such as banner ads, betting integration, affiliate marketing, ticketing, fantasy/gaming.

The Pro option can deliver a multi-camera experience, enabling users to select camera angles on demand. The app can also be utilised as a second screen, using NativeWaves patented multi-screen sync technology to synchronise connected mobile devices to the main television.

NativeWaves EXP Enterprise enables customers to take full control of the integration and utilise the EXP features they want in their own streaming app, leveraging NativeWaves shared libraries and engineering support.

ProSiebenSat.1, Sport1 and Samsung Electronics in Germany are already offering a variety of sports events using NativeWaves EXP, including the current seasons of the DTM, Bundesliga 2nd division and Korean K-League soccer, as well as the 2021 Concacaf Gold Cup and others.

Christof Haslauer, CEO and co-founder of NativeWaves, said: “There is no doubt that deepening the real-time fan and audience engagement experience is the next frontier for broadcasters and OTT services. With NativeWaves EXP, we are offering a simple and low-cost enhancement to the standard broadcast or streaming experiences available today. Events will appeal to a younger demographic in a completely new way by adding views and informational data that match today’s expectations - live or on demand.”