The audience engagement platform is aiming to expand across the continent after working with several broadcasters and sports leagues.

LiveLike

LiveLike has opened an office in Lisbon, Portugal as it looks to expand through the continent. 

The audience engagement platform has already worked with broadcasters and sports leagues in Europe, including Canal+, Sky Sports, and La Liga. It has also partnered with OTT providers such as Deltatre and SportRadar.

The office hopes to build on this, as well as attract engineering talent and tap into the expertise surrounding technology and sports betting. There had already been some team members based in France, but no physical footprint in Europe. It adds to the headquarters in New York, and another office in India. 

LiveLike offers its clients customizable, interactive features ranging from virtual watch parties to private and influencer-driven chat, prediction games, fan leaderboards, live polls, quizzes and more. This can be integrated within partner apps and online destinations, and hope to enhance social, retention, and monetisation opportunities.

LiveLike COO, Kristin Danielski, said: “Portugal is an excellent location as we continue to build our global business.  Through members of our team in Paris we have come a long way creating business development opportunities across Europe, and by expanding into Portugal we now have a home base on the continent that can serve as a central location for connectivity, and gives us access to an amazing pool of talent in Europe who will help us continue to change the way fans interact with live sports and entertainment events.”