Company also launches marketing suite aimed at fan engagement
Genius Sports has expanded its NFL deal with the launch of a range of unique free-to-play games in select international markets.
Genius Sports, which recently brought skeletal tracking to the Premier League and EFL, is the NFL’s exclusive distributor of official league data and will provide knowledge-based predictor, bracket and personality quiz-style games to boost engagement with NFL fans in Australia, Brazil, Canada, France, Germany, Mexico and the UK.
At the same time, the company has launched its Genius Marketing Suite, which includes media buying, dynamic video adverts, gamification solutions, and data visualisations.
This NFL content comes as the American football competition expands the availability of its D2C Game Pass in international markets. The platform is now available as an add-on or standalone subscription with DAZN, adding to its UK linear and digital coverage with ITV, Channel 5, and most comprehensively with Sky Sports.
Josh Linforth, chief revenue officer at Genius Sports, said: “Extending our partnership to deliver immersive free-to-play games is the latest example of Genius Sports expanding our role at the heart of the NFL ecosystem. The NFL’s global audience is growing rapidly and our bespoke games including the highly popular NFL Super Bowl Challenge, will be central to the league’s strategy to capture new audiences from around the world.”
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