Zoom becomes the Tour’s official unified communications partner.
The European Tour has announced a mutli-year partnership making Zoom its official unified communications partner.
Zoom will provide comprehensive communications services including virtual and collaborative experiences for media, commercial partners, hospitality guests and the Tour’s global fanbase, through exclusive live-sport experiences.
This first use of this agreement comes at the Betfred British Masters this week (12-15 May), where Zoom will deliver virtual press conferences and facilitate key stakeholder activities via the new Zoom Media Centre - hosted by Danny Williet at the Belfry. The European Challenge Tour, Legends Tour, and other tournaments will receive the same treatment.
In addition, guests of Zoom and the European Tour will also be offered the chance to join the Virtual Clubhouse through Zoom at select events to experience a range of spectator engagements.
Guy Kinnings, deputy CEO European Tour, Ryder Cup director and chief ommercial Ofoficer, said: “We are delighted to welcome Zoom as the Official Unified Communications platform of the European Tour. The way each of us interacts has changed considerably over the past 12 to 18 months and we are excited to fully leverage the broad capabilities and services of Zoom to our wider business, creating innovative solutions for driving future engagement with players, media, partners and our fans.”
Janine Pelosi, chief marketing officer at Zoom, added: “We are thrilled to enter a multi-year partnership with the European Tour. Through a combination of virtual and on-site activations we will provide a seamless hybrid and collaborative model shaping the future of sports events for all stakeholders involved including media, commercial partners, hospitality guests and the fans.”
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