Freely adds four TV partnerships
BBC, ITV, C4, and C5-backed streaming platform now available on six brands of smart TVs
Initiative launched to accelerate development of programmatic TV
The European Programmatic TV Initiative aims to support the development and growth of programmatic advertising in Europe’s major TV markets
Staccs TV launches two FAST channels
Both will be available through Samsung TV+ from 13 June
Bitmovin makes four internal promotions
Promotions create new leadership in go-to-market team
The GenAI opportunities & challenges for the streaming industry
Maureen Kerr, partner and head of media & entertainment at UK Arthur D. Little, explains what it could mean for the sector
May The Fourth: How streaming has powered the return of the jedi
Guy Meyers, regional director of customer success at Recurly explains how older franchises such as Star Wars have benefitted from streaming platforms
Q&A: Top tips on launching a FAST channel
To mark the launch of Staccs TV in the UK today, CEO Robert Kviby gives his advice on how to approach FAST
NAB 2024: ThinkAnalytics launches ThinkFAST
ThinkFAST uses AI to automate scheduling on FAST channels
Backlight names Kathleen Barrett CEO
She had previously been CEO of mobile apps company Mosaic Group