Shoot The Company produces the organisation’s content
Women In Football has released the third film in its #GetOnside campaign.
Produced by the organisation’s official content partner, Shoot The Company, the film shows the journey of former Lioness and Chelsea FC ambassador Katie Chapman. Katie visits Pioneers Day, an event organised by Darren Smith, who pledged to #GetOnside by offering young girls an opportunity to try different taster sessions for different football-related careers and leave with a mindset that ‘this industry IS for me’.
It was first shown at a private WIF event on 17 October 2022 before being released on WIF social channels. You can watch the film below.
#GetOnside sees each organisation make a specific pledge of action which will help to level the playing field for girls and women and make a real impact. Major brands, Premier League football clubs and international footballers are among those to have become involved since its launch a year ago.
Yvonne Harrison, CEO of Women in Football, said: “We love Shoot the Company’s work, and they’ve contributed hugely to the impact achieved by our #GetOnside campaign. The Shoot the Company team have been a delight to work with, and we’re really excited to launch the next phase of the campaign with another of their brilliant films.”
Sara Butler, managing director of Shoot the Company, added: “It’s been a pleasure to see the #GetOnside pledges resonate so well across this industry. Working alongside WIF to produce content that is inspiring more and more companies to open their doors and break down barriers for women and young girls to get into football is a real privilege to work on. We are incredibly proud to be working alongside WIF to create this content.”
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