Whisper and Little Dot renew LTA production deals

Whisper and Little Dot Sport have renewed their content production deals with the LTA.

This news comes shortly after Whisper was appointed production partner for the 2023 and 2024 editions of Wimbledon.

The pair will continue to create content for the organisation’s digital channels, hoping to build on the results of the first year of their deal. Those 12 months have seen 50% growth in social interactions, 30% growth in social followers and an increase of 11% in video views for the LTA. 

Content created by the pair to date has included the analytical insight show ‘Inspired By’ for LTA’s Advantage members; entertainment features aimed at wider audiences, including comedian Joel Dommett taking on Andy Murray and stars such as Jill Scott, Ellen White and Sam Quek helping to showcase Padel; and a series with double-amputee racing driver Billy Monger, exploring the world of wheelchair tennis. 

In 2023, Whisper will aim to make engaging content to promote grassroots highlighting parks and participation, episodic series following the next generation of British tennis stars, entertainment-based challenges and new content to further promote Padel.

Meanwhile, Little Dot will be responsible for supporting the LTA’s channel management and content distribution, including tournament coverage around the British grass-court season and boosting engagement with leading athletes on the LTA’s channels, such as Emma Raducanu, Alfie Hewitt and Cameron Norrie.

Richard Daish, director of marketing & commercial at the LTA, said: “We’re looking forward to renewing our partnership with Whisper and Little Dot, continuing delivery of first class content, against our annual calendar, opening up the visibility of our sport, and driving more people to engage with tennis and Padel both as fans and players.”

Robbie Spargo, director of Little Dot Sport, added: “Partnering with The LTA and Whisper has been a truly collaborative process and has set the foundation for how we will work and continue to collectively build awareness and a loyal following for The LTA. With the strong content that Whisper produces and our tailored management and distribution strategy, we firmly believe that we will continue to diversify and grow The LTA’s follower base, in line with their vision of opening up tennis for all.

Bethan Evans, director of production at Whisper commented: “It’s great to be partnering with Little Dot Studios again, to deliver for the LTA by bringing together our dual skillsets.     

“Along with Little Dot Sport, we will be drawing on our strengths in producing episodic online content for the LTA and using our storytelling skills to generate engaging content, driven by our belief that Entertainment Is Everything.”