The contract begins immediately with Aurora producing the SLT Arena Games Powered by Zwift at the Queen Elizabeth Olympic Park on 27 March.
Super League Triathlon has appointed All3Media-backed Aurora Media Worldwide as its broadcast partner on a multi-year, multi-territory, contract.
The agreement sees Aurora aim to push innovation and build on the success of the Championship Series and the SLT Arena Games, similar to its roles with Formula E and Extreme E. Super League Triathlon began back in 2017, and has since grown to hold eight Championship Series events and found the SLT Arena Games, a blend of real life and virtual racing
The contract begins immediately with Aurora producing the SLT Arena Games Powered by Zwift at the Queen Elizabeth Olympic Park on 27 March.
Michael D’hulst, CEO of Super League Triathlon, said: “Super League and Aurora share a vision for the future of triathlon and the ways in which we can continue to evolve our sport into a true broadcast and digital product to be more engaging and accessible to audiences both of the sport and beyond.”
Managing director of Aurora Media Worldwide, Lawrence Duffy, added: “Their innovative format is a great fit for Aurora in a very dynamic sport. We are particularly pleased to be producing content across broadcast, digital and social platforms as viewer habits continue to evolve.”
No comments yet