Sunset+Vine wins European Pro Club Rugby content deal

Sunset+Vine is working with European Professional Club Rugby (EPCR) to create content promoting the Heineken Champions Cup and Challenge Cup tournament broadcasts, as well as the EPCR European Player of the Year campaign.

This is after being made one of EPCR’s digital partners.

Sunset+Vine’s content department has already created promos and trailers for the two European tournaments, which restarted over the Easter weekend, and has started work on the European Player of the Year content.

The digital content contract will run for remainder of the 2021 season and into the 21/22 season and will see the Sunset+Vine team – led by head of content Helena Sykes – producing more than 150 videos for a range of EPCR’s owned, earned and shared platforms, targeting rugby fans across the world.

Sykes said: “This is a significant win for our new content team. The new department has been set up to deliver content right across the spectrum, from network commissions, to VOD films and features for our streaming clients as well as social media stories, edits and promos. We are delighted to be commissioned to work with EPCR at a time when European rugby is increasing in profile and popularity.”

François Vergnol, marketing and commercial director at EPCR, added: “The Heineken Champions Cup is the pinnacle of club rugby. Reflecting that through dynamic marketing video content for use across a range of earned, owned and shared channels is key to our continuing growth of the reach and engagement of the tournament, as well as the Challenge Cup. We are excited to be extending our collaboration with Sunset+Vine, who have considerable experience of working with us on delivery of the tournaments to homes across the world.”