Story10 launch helps sports target news outlets

SNTV has launched audience engagement network Story10, to help sports organisations with distributing news across different platforms.

SNTV, which is a joint venture between IMG and The Associated Press, created Story10 as a means for clients to distribute video content to 1,200+ broadcast, digital and social media outlets.

Story10 partners with sports stakeholders to “identify and amplify” content that drives engagement and relevance with sports fans. The company utilises the experience of SNTV’s editorial team to advise and craft bespoke branded content and distribute it to targeted audiences across all platforms.

Story10 has access to video crews in territories worldwide and has regional production hubs in London, Dubai, Singapore, Tokyo, Rio de Janeiro and Los Angeles.

The business is currently working with Extreme E (pictured), SailGP and Royal Ascot. It enables Extreme E and SailGP to increase global coverage and awareness by delivering content from each event across SNTV’s global media network. Insight data enables them to tailor their content strategy and demonstrate value to their stakeholders.

Story10 created and distributed content across racing and lifestyle for Royal Ascot, targeting key markets through bespoke PR outreach.

James Dobbs, managing director at SNTV, said: “As the media landscape continues to fragment, the ability to deliver compelling branded content directly to fans is more important than ever. Story10’s ability to identify great human and sporting stories and place them at the heart of the sports conversation offers a unique way for brands to engage their key audiences.”