UEFA contracted the production company to create a short video celebrating the return of fans to stadiums.
Shoot The Company has produced a short video for UEFA, celebrating the return of fans to stadiums at Euro 2020.
Starring the likes of Harry Kane, Paul Pogba, Gini Wijnaldum and Bruno Fernandes, the ad features the footballers being reunited with supporters. It will be used across Europe on social media and advertising throughout the tournament.
The film continues a five-year relationship between Shoot and UEFA, which also includes the recent film on discrimination in football, Outraged. Outraged includes some of the world’s biggest footballers exploring attitudes to racism, sexism, homophobia and refuge inclusion, while discussing what else can be done to eradicate hate from the game.
Tom Hillier, co-founder of Shoot the Company said: “As a long-term, trusted partner of UEFA, it’s been a real pleasure to deliver the flagship television commercial for the Euros. After such a testing time for the football family across Europe, it’s great that we can all enjoy international tournament football again and having Shoot the Company at the heart of a narrative that brings the fans and players back together again after so long apart is really special.”
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