Social Bull co-founders Scott Lavell and Jack Beetlestone speak about their experience launching Stephen Hendry’s Cue Tips
The latest episode of the Broadcast Sport Podcast sees Social Bull co-founders Scott Lavell and Jack Beetlestone reveal their top tips on how to launch a YouTube channel for an athlete or rights holder.
Social Bull has overseen the successful launch of Stephen Hendry’s Cue Tips, which sees the snooker legend giving advice on playing the game, interviewing fellow snooker stars, and performing various challenges related to the game. As well as Hendry, the likes of Steven Davis, Mark Williams, Judd Trump and other major snooker players have taken part in content.
After just three months, the channel has drawn over 80,000 subscribers, driven by organic reach through Hendry, his interviewees, and the snooker community, and regularly draws hundred of thousands of views to its videos.
Lavell and Beetlestone take Broadcast Sport reporter Max Miller through the process of launching the channel - from first pitching the idea to Hendry to their ideas for where to go now they have built a regular audience.
The conversation touches on topics such as the types of content that work with social audiences, how to find your niche, the future of athlete-backed media, and more. You can listen to this episode, and the rest of the Broadcast Sport Podcast, below.
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