Little Dot Sport wins Scotland contract

Little Dot Sport has been awarded a three year social media and digital content contract for The Scotland National Football Team and The Scottish Cup.

The company will assist with the Scotland National Team and The Scottish Cup’s official YouTube and Facebook channels, utilising its specialist industry knowledge to create and distribute content.

Little Dot Sport will also lead on community management to increase audience reach and engagement for each social platform.

The collaboration will provide content across player features, match highlights, archive content and live streaming for the National Men’s, Women’s and Youth Football Teams, together with The Scottish Cup.

Michael Paterson, Scottish FA head of marketing and partnerships, said: “We’ve been extremely impressed with all Little Dot Sport have achieved in collaboration with their existing partners. With their support, we know we can bring fans even more of the access and content they want from the national teams and from the best cup competition in the world. We can’t wait to get started and we’re sure it won’t be long before Scottish football fans start to see the benefit.”

Robbie Spargo, director of Little Dot Sport, added: “We can’t wait to put Scottish football fans at the heart of the social media we produce during this partnership. It’s an exciting year for Scottish football with the Women’s National team making it to the World Cup play off stages and 2022 marking the 150th year of the National Scotland Team. Little Dot Sport is ready to celebrate Scottish football through this collaboration, as the national teams and the Scottish Cup grow from strength to strength.”