Three-year contract sees it produce social media and digital content for Premier League side
Little Dot Sport has signed a three-year deal to create social media and digital content for Premier League side West Ham United.
Little Dot Studios’ specialist sport label will complement the East London club’s in-house capabilities, aiming to create more content from the men’s, women’s and youth teams for its YouTube channel. As well as content, the studio will work on channel management and optimisation.
West Ham joins the likes of the ECB, the FA, Formula E, and more in Little Dot’s portfolio.
Tony Watson, creative lead at West Ham FC, commented: “We’re really excited to be working with Little Dot Sport. They’re market leaders in the digital content space and we’re looking forward to tapping into their best in class channel management to grow our social presence and increase engagement across our YouTube offering on a domestic and global scale.”
Robbie Spargo, director of Little Dot Sport, said: “We’ve been enjoying West Ham’s social output for years and are thrilled that we are now able to be an extension of that team helping them to really deliver against their social strategy. We’ll be optimising West Ham’s content; ensuring there is maximum initial visibility leading to long term growth to deliver the ideal performance for the club’s YouTube channel. We’re confident we can broaden West Ham’s digital audience and accelerate platform development.”
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