Gravity Media invests in Sony kit

Gravity Media has invested in Sony cameras and monitors ahead of major sporting events this summer.

With the Olympics, Paralympics, The Open golf, Formula 1, and more to come, the company has purchased 11 HDC-P50 cameras, 11 BVM-HX310 4K professional master monitors and nine LMD-A170 Full HD LCD monitors. 

The HDC-P50 is a lightweight 4K POV camera and features the world’s first 2/3-inch 4K global shutter three CMOS sensor system. It can be used in a fixed camera position, or in space-limited situations such as crane jibs or helicopter camera mounts. 

The cameras are complemented by the BVM-HX310 TRIMASTER HX Professional Master Monitor, which brings 4k HDR picture quality, and the LMD-A170 - which combines a high dynamic range and wide colour gamut with a lightweight body.

After this summer, the monitors will return to Gravity Media’s Watford base for use on-set, in studios, or in post-production.

Ed Tischler, managing director of Gravity Media in EMEA, said: “Every good live broadcast has to start with the best-quality camera systems available. That’s one of the reasons why we continually return to Sony; we know the build quality that goes into their systems and the image quality that’s captured on location. This is especially important ahead of what’s one of the busiest periods for our teams.

“The addition of these cameras and these monitors from Sony to our world-leading live production workflows means we’re able to deliver the best-quality live programming from the world’s most important live events. That’s what our clients expect from our teams and it’s what this investment ensures we’re delivering.”