Grabyo to accelerate Goodwood events into the cloud

Goodwood has partnered with Grabyo to streamline video production, management and distribution for its major events.

The Festival of Speed, Goodwood Revival and Members’ Meeting will all use Grabyo’s Studio platform to clip, edit and distribute content to its production teams, partners and enthusiasts in a fully cloud-based workflow. It is also possible to use the system remotely from anywhere in the world.

After first being used for the Festival of Speed in July, the next event to use the technology will be the Goodwood Revival, 17-19 September. It will be live streamed, making speed important for social media clips created using Grabyo’s platform.

Digital content manager at Goodwood, Ben Miles, said: “Working with Grabyo has allowed us to maximize the potential of our video content to increase our reach and drive engagement with motorsport fans. The ability to host our workflows in the cloud has enabled us to increase the speed in which we both create and deliver our content, giving a better experience to both our fans and partners.”

Scott Lunn, head of content at Grabyo, added: “Goodwood has demonstrated the full potential of creating, managing and delivering video content in the cloud. The interoperability of cloud solutions and the flexibility you can achieve offers the opportunity to deliver more with less. We’re excited to play our part in evolving this workflow and driving results for such an iconic brand.” 

Picture credit: Dominic James