Aurora will create the world feed and global highlights programmes
Aurora Media Worldwide has been selected as the broadcast production partner for the inaugural global championship series of Nitro Rallycross.
Aurora will create the world feed and global highlights programmes, using a combination of track & RF cameras, live on-boards, drones and FX cameras, video-game inspired shots, and data-driven graphics to bring fans close to the action.
The presentation team will include Jarod DeAnda as host and the voice of Rallycross himself, Andrew Coley, as lead commentator. Katie Osbourne will be reporting from the paddock, all backed by ‘Street Bike Tommy’, of Nitro Circus fame, on the ground with drivers, team members, friends, family and fans.
The first season of Nitro RX took place in the US, with the second season expanding to also include Canada, Sweden, Finland and The Middle East. The race line-up includes three regular divisions: Group E, Supercar, and NRX NEXT. This series sees the competition debut of the FC1-X - the most powerful vehicle in rallycross - in the new electric class, Group E which will capture the spirt of the iconic Group B rally cars of the 1980s. The FC1-X delivers the electric equivalent of 1,070 peak horsepower (800 kW) and accelerates from 0-60 in just 1.4 seconds.
The first race weekend takes place at Lydden Hill Race Circuit, in Kent, on 18-19 June. There are ten races in total through the season, with the finale taking place in the USA in March.
Nitro RX mastermind Travis Pastrana will be defending his crown, lining up alongside the like of Andreas Bakkerud, Fraser McConnell and Chris Meeke, former F1 World Champion Jenson Button, and Xite Energy Racing team owner and driver Oliver Bennett later in the season.
Brett Clarke, chief revenue officer, at Nitro RX parent company Thrill One Sports & Entertainment, said: “We are very excited to be working with Aurora Media Worldwide. They’re the best in the business at creating innovative, ground-breaking sports productions from broadcast through to digital, perfectly suited to the world of Nitro RX. Our show is fast-paced, up close, and personal. As a fan experience, it gives you everything but the autographs… for those, you’ll have to join us in person!”
James Hopkins, commercial director at Aurora Media Worldwide, commented: “Nitro Rallycross is a revolutionary motorsports concept, expanding from US to international shores. The action is non-stop and we are excited about the innovative sporting format and production plans, including working with a world class talent roster representing over 10 nations globally. We are thrilled to be to working with the Nitro team to entertain a global audience during the 2022-23 season.”
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