World Squash Federation launches D2C platform

The World Squash Federation has launched its own D2C platform, WorldSquash.tv.

Launched with technology from multisport streaming platform and services provider Sportall, WorldSquash.tv will show all events managed by the WSF as well as feature programs and archives. It will also allow continental and national affiliated federations to stream their own events to a dedicated space on the platform.

Sportall is assisting the WSF and its affiliates with live production of events, promotional content editing, multi-destination streaming - including short-form content on social networks, and data and metrics analytics.

The pair plan to regularly add features to enhance the service, naming multi-feed live coverage, user generated content and gamification as possible avenues for this.

William Louis-Marie, chief executive officer of the World Squash Federation said: “Developing our own media will help us reach out to more fans in more regions of the world, while mastering data and content consumption metrics. I’m also extremely delighted that WorldSquash.tv will embark all our continental and national federations wishing to benefit from the platform. Servicing our Member Nations, developing our fan base and increasing visibility and monetisation are fundamental objectives for an International Federation and this new digital platform will help us achieve all this”.

Thierry Boudard, Sportall executive president and co-founder, added: “Following its global expansion, Sportall is now able to transform any international federation into a global, multi-tenant and multidestination digital media provider, in order to maximise their fan reach and their monetisation, while creating an innovative user experience, able to attract and retain a young audience.”