DAZN has picked up the global rights to the competition until 2025.
DAZN is partnering with YouTube to make the Women’s Champions League free to watch on YouTube.
DAZN picked up the global rights to the competition, except in the MENA and China territories, until 2025 on 30 June, and is now aiming to grow the women’s game with its “We All Rise With More Eyes” campaign. It is the first time that a single broadcaster has held the rights globally.
For the first two seasons of its deal, DAZN will show all 61 games on its platform as well as through its YouTube channel. For the final two campaigns that it holds the rights to, all matches will be on its OTT platform, but only 19 will be on YouTube.
This ties in with the “We All Rise With More Eyes” campaign, which began with a film of the same name released on 30 June to the UEFA Women’s Champions League YouTube channel. Directed by multi-award winner Alyssa Boni and voiced over by UK rapper FLOHIO, the short film shows DAZN’s vision to make the game more visible to the public.
Co-CEO of DAZN Group, James Rushton, said: “DAZN is thrilled to be the new global broadcaster for UEFA Women’s Champions League and cannot wait to work with YouTube and Google to bring fans closer to the game and shine a brighter light on its stars than ever before. DAZN was founded with a vision of making premium sports more accessible, and what’s more accessible than centralised rights for the first time and all matches free on YouTube?
“Overnight, this will make the best women’s football easier to watch around the world than ever before. Along the way, we look forward to elevating live broadcast production, extending existing DAZN content franchises, and unveiling new shows that showcase the breadth and brilliance of women’s football.”
Cécile Frot-Coutaz, head of EMEA, YouTube, added: “We are excited to be able to bring the power of YT’s platform to the UEFA Women’s Champions League and help women’s football connect with new and existing fans the world over.”
Nadine Kessler, chief of women’s football, UEFA: “This deal is a first for women’s football as this partnership between UEFA and DAZN and YouTube will make sure that the UEFA Women’s Champions League can be seen by the fans, by all the people who love this game, wherever they are on the globe. Such visibility changes everything, as the best female players and best women’s teams in the world can inspire more young girls and boys to fall in love with this sport. Together we are all bringing women’s football to the world and everyone who will tune in will truly make a difference to something bigger.”
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