discovery+, Eurosport, and GCN+ will provide coverage of the new competition
Warner Bros. Discovery and the UCI have created the UCI Mountain Bike World Series.
Formed of the UCI Mountain Bike World Cup for cross-country Olympic (XCO), cross-country short track (XCC), cross-country marathon (XCM), downhill (DHI), enduro (EDR) and E-enduro (E-EDR), the World Series will unite all of mountain bike’s major formats under a single brand for the first time.
UCI World Cup XCO, XCC and DHI events from the UCI Mountain Bike World Series will be available live and on-demand on discovery+*, the Eurosport App and globally on GCN+.
Meanwhile, the UCI World Cup XCM, EDR and E-EDR events will benefit from in-depth highlights shows at every round, with more ways to watch all of the action to be announced in the coming months.
Warner Bros. Discovery agreed an extension to its partnership with the UCI for the Mountain Bike World Cup last year, which sees it handle the organisation, media production and broadcast, promotion and commercialisation of the event through its specialist organisations Discovery Sports Events and the Enduro Sports Organisation (ESO Sports).
UCI president David Lappartient said: “The global popularity of mountain bike is on the rise, and by combining all its major formats as well as racing for Elite and amateur riders in one major series, we will further increase the appeal of this discipline. With its festival atmosphere, mix of racing and expanded live coverage, the UCI Mountain Bike World Series offers a fresh and appealing experience for athletes, hardened fans and newcomers to the mountain bike community.”
Chris Ball, CEO of ESO Sports, said: “By creating a single global platform that unifies the major racing formats with UCI World Cup status for the first time, the new UCI Mountain Bike World Series will also allow for the integration and growth of amateur, pathway and festival events to UCI World Cup racing.
“Our long-term goal is to elevate the major racing formats of the UCI World Cup, taking the athletes and teams to a new level. We also want to maintain the ability to entertain and engage mountain bikers at all levels. The future is incredibly exciting and we are honoured to usher in a new era of the sport.”
The first ten-day UCI Mountain Bike World Series festival will be held in September in Les Gets, Morzine and Châtel (France), and feature all the major UCI Mountain Bike World Cup formats, as well as amateur racing.
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