UEFA stays in the air with Sport 24

UEFA and IMG have renewed their media rights deal for Sport 24.

The 24/7 live sports channel for the inflight and in ship industry will continue to air the Champions League and Europa League for another three years. The Super Cup and Conference League have also been added to the agreement.

Sport 24 and its sister channel, Sport 24 Extra, will show over 170 hours of coverage a season. This joins live action from the Premier League, European and Asian World Cup Qualifiers, NFL, NBA, NHL, golf’s Majors, tennis’ Grand Slams on Sport 24’s channels - which are produced from from IMG’s production HQ at Stockley Park. 

Guy-Laurent Epstein, UEFA marketing director, said: “UEFA is excited to renew our partnership with Sport 24 for the 2021-24 UEFA Club Competitions. Sport 24 continues to lead the way in delivering live sport on cruise liners and airlines and fans will be able to enjoy the best of European club football across its extensive network of in-ship and in-flight partners.”

Richard Wise, SVP, content and channels, IMG’s media business, added: “UEFA Champions League is the premier tournament for the world’s top clubs across Europe and, backed by the UEFA Europa and Europa Conference Leagues, gives airline and cruise line passengers an unbelievable offering of live football action.

“We are also delighted to be taking our partnership with UEFA to the 10-year mark having started broadcasting their competitions back in 2015. Our in-flight football offering has never been stronger, and these deals highlight our commitment to football fans worldwide.”