Shoot The Company produced a 30-second ad

UEFA Real Scars Shoot The Company (1)

UEFA’s Real Scars campaign has extended to a 30-second advert to be shown during European matches this season. 

Real Scars highlights the devastating effects of online abuse directed at football players, coaches and officials across social media platforms and educates them on how to best defend themselves against such abuse. It began as an online and in-stadia campaign during the Women’s Euros, and will now be shown during broadcasts of all UEFA matches across Europe.

After being seen by millions online, and the 574,000 Women’s Euro attendees, more footballers came forward to take part - including Tottenham and South Korea star Son Heung-Min.

UEFA Real Scars Shoot The Company (2)

BT Sport is airing the advert in the UK, which debuted on 6 September with the beginning of the men’s European competitions. Shoot The Company produced the 30-second film, continuing its regular work with UEFA which includes the documentary Outraged that looks at racism, homophobia, sexism and refugee inclusion in football.

Tom Hillier, co-founder of Shoot the Company said: “#RealScars has been such an important campaign for us to work on. Online abuse is an ongoing blight on the game of football and is suffered across the board by players, managers, officials and fans. It is a vital message and one that UEFA are taking very seriously. To see this campaign turned into a TVC to attract even more eyeballs and share the message about online abuse is a great step forward in eradicating hate from the game.”