Content will include behind-the-scenes clips and top tips from players
TikTok has agreed an exclusive content partnership with the PGA Tour, DP World Tour (European Tour), and The Open organiser, The R&A.
The three organisations will work with the social media platform to create golf content, including top players, behind-the-scenes clips, and tips on how to play.
There will also be features such as a bespoke hashtag challenge during the Scottish Open and The Open from 6-15 July. The the #Golf hashtag has already seen success on the platform, reaching 27 billion views to-date.
Sanjit Sarkar, strategic partner manager at TikTok, said: “This partnership will give golf fans unique access to the game’s most iconic players and tournaments, while enabling the PGA Tour, DP World Tour and Open Championships to grow and reach new audiences. It’s amazing to see how golf is taking off on TikTok and we want to keep bringing our community the best content from the sport they love. We can’t wait to see the creative ways people get involved in an exciting summer of golf.”
Ed Jones, marketing & communications director (EMEA) at the PGA Tour, added: “We’re excited to launch #golf with TikTok alongside the DP World Tour and The Open ahead of what promises to be a memorable fortnight in golf. We want to see as many people as possible sharing their passion for the game and how they are getting involved, whether at home, at the driving range or out on the course. The campaign represents a fun and accessible platform to engage our fans, old and new.”
Will Pearson, head of content at the DP World Tour, commented: “Between the historic co-sanctioned Genesis Scottish Open and The 150(th) Open Championship, this is a massive two weeks in golf and we are thrilled to be partnering with TikTok, the PGA Tour and the R&A on the #golf campaign. TikTok has been a brilliant platform for us to reach a younger, broader audience and this collaboration enables us to continue that work.”
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