TikTok going behind the scenes with Team GB

TikTok is to show exclusive behind-the-scenes access and content covering the 2022 Games in partnership with Team GB for the Beijing 2022 Winter Olympics.

Olympians including Gus Kenworthy, Katie Ormerod and Zoe Atkin will be showing action from behind the scenes, explaining their sports, and revealing how they got involved. 

A hub on the TikTok Discover page hosting this content will be available from 1 February, and the #OlympicSpirit hashtag from the 2020 Summer Games will be revived.

Scott Field, director of marketing & communications at Team GB, said: “We’ve worked with TikTok for a number of years from campaigns and events such as #IsolationGames and Tokyo 2020 to growing our fanbase through regular use of the platform.

“With this base on TikTok, the platform is a natural place for us and our athletes to showcase a unique and unseen glimpse of the action from this year’s Games.”