Tata to distribute Formula E broadcasts

Tata Communications has been named as Formula E’s official broadcast distribution partner.

This will see the company deliver the live broadcasts of Formula E’s races to broadcast partners around the world, as part of the competition’s new remote production system.

Formula E and Gravity Media announced the created of a 50,000 sq ft London remote production hub last week, which will produce the international feed for all of its races going forward. You can read more about the facility here. 

Tata’s media edge platform will deliver more than 160 live video and audio signals from Formula E races to locations around the globe, using 26 media edge locations across North America, Europe and Asia. This will be supported by Tata’s specially trained experts, providing round-the-clock global end-to-end managed services at all 16 races this season.

In addition, Tata Communications and Formula E are working together to “further enrich experiences for motorsport fans with innovation and efficiency.”

Aarti Dabas, chief media officer, Formula E, said: “Tata Communications will play a critical part in Formula E’s live race broadcast production and distribution. With Tata Communications’ innovative technology and expertise, we will deliver an enhanced viewing experience for fans and improved service for our 40 plus broadcast partners. The seamless track connectivity provided by Tata Communications ensures that the on-track action is captured and distributed in real-time, elevating the broadcast to a whole new level. This relationship makes a positive contribution in our mission to create a more sustainable future, and further demonstrates Formula E’s technical ambition and commitment to innovation. We are excited to work with Tata Communications on this exciting journey.”

A.S Lakshminarayanan, MD and CEO, Tata Communications, said: “Tata Communications is in a unique position to help businesses deliver on their promise of a greener future with a digital fabric of seamlessly integrated digital solutions. Our relationship with Formula E is another example of how we are enabling organisations with the power of technology to deliver ground-breaking entertainment in a sustainable and environmentally positive way. We are passionately evolving and innovating our solutions portfolio to allow Formula E to harness the power of digital and cloud with sustainability at the core.”