Super League Triathlon teams with Story10 to increase exposure

Super League Triathlon (SLT) has partnered with global sports video production and distribution agency Story10 to increase international exposure of its 2022 races.

The partnership includes the Arena Games Triathlon and Championship Series, as well as wider projects, such as the Every Second Counts documentary series.

The 2022 season of SLT gets underway next month with the Arena Games Triathlon powered by Zwift, which blends real life and virtual racing. The SLT is also running its first esports World Champions through a partnership with World Triathlon.

Story10 will amplify content from all areas of the sport, including race highlights, feature stories on athletes and wider initiatives and activations, as well as other supporting event content, to help bring audiences closer to the action. All SLT content will be actively promoted to Story10’s global distribution network of media outlets across broadcast, digital and social.

Super League Triathlon chief marketing officer, Joe Edwards, said: “This is a big year for Super League Triathlon as our rapid growth continues, starting with Arena Games Triathlon events in Munich, London and Singapore and our first esports World Champions. Later in the year we will visit even more global destinations with our Championship Series.

“Storytelling is at the heart of everything we do and Story10 are in a unique position to help us deliver that to a global audience and to provide exposure to our events and athletes through their extensive network and expertise, and we very much look forward to continuing our relationship with them.”

James Dobbs, managing director of Story10’s parent company SNTV, said: “Super League Triathlon has created a fantastic series of swim-bike-run races that will ensure that triathlon as a sport remains relevant to audiences worldwide. Their combination of indoor and outdoor competitions, taking place both in real life and virtually, is hugely exciting and is a signpost for where triathlon and sports in general are heading.

“Being able to amplify their content through Story10’s global distribution network, will ensure exposure and engagement, whilst delivering high-quality sporting content to global audiences.