The Canadian Elite Basketball League will be available to viewers globally. 

Canadian Elite Basketball League StreamAMG OTT

The Canadian Elite Basketball League (CEBL) and StreamAMG have partnered to put together a new OTT service.

It is hoped that the service will be in place ahead of the 2021 season, which is yet to be scheduled. With free agency now taking place and the draft yet to happen, this likely won’t be until its normal starting month of May at the very least.

Fans in Canada, the US, and globally will be able to access live games, highlights, interviews, and features through the platform, as the CEBL looks to build on being the first professional sports league in Canada to return after the pandemic-enforced shutdowns.

The July 2020 series enjoyed record engagement, with millions of viewers in Canada and abroad.

StreamAMG has provided OTT services to the FA, Premier League clubs, and Matchroom Sport in the past. This time round it will provide its end-to-end OTT platform, including a customised OTT website based on their StreamPlay frontend framework.

The CEBL will also use CloudMatrix, StreamAMG’s on-demand content entitlement and distribution system, and employ its CloudPay platform to handle subscriptions, payment and user management.

Commissioner and CEO of the CEBL, Mike Morreale, said: “The CEBL is excited to partner with StreamAMG to launch this new OTT service. We see it as vital to our continued growth, and StreamAMG’s technical expertise and experience in global sports gives us everything we need to take Canadian pro basketball to new audiences at home and abroad.”

StreamAMG general manager, North America, Mark Silver, added: “We’re delighted to be working with the CEBL to take Canadian basketball to more fans than ever before. The League’s rapid growth and its approach to digital is impressive, and we’re excited to support its OTT ambitions in the 2021 season and beyond.”