It will continue to give tournament exposure and engagement

SailGP [1]

SailGP has renewed its partnership with video production and distribution agency Story10.

The second season of SailGP saw its VNR content shared around the world via 377 different media organisations. Story10 will continue to actively distribute and promote SailGP VNR content from each event, including all race highlights, pre- and post-race reaction, as well as athlete features and social initiatives, to its global distribution network of 400+ media outlets across broadcast, digital and social.

All video distribution will be underpinned with bespoke usage and data insights, enabling SailGP to tailor its content and demonstrate value to current and potential sponsors.

SailGP [2]

SailGP chief content officer Melissa Lawton said: “As SailGP continues to expand its calendar and its teams, we are also attracting larger audiences than ever to our world class broadcast product. Our successful partnership with Story10 will once again allow us to serve our dedicated fans, wherever they are in the world, and welcome new ones to SailGP in Season 3.”

James Dobbs, managing director of Story10’s parent company SNTV, added: “We’re thrilled to renew our partnership with SailGP. After the success of the second season, it is fantastic to continue building exposure of SailGP’s brand through our unique global distribution network, driving international reach and fan engagement for SailGP, whilst delivering high quality sporting drama to our audiences worldwide.”