It continues a relationship that started in 2014
24/7 inflight channel Sport 24 has sealed a five-year extension to its NFL rights deal.
As a result it will broadcast 100 live NFL games per season to passengers on select airlines including JetBlue, Emirates, Etihad, Turkish Airlines and ANA. This includes all international games, Playoffs, Pro Bowl and the Super Bowl, and continues the relationship between the pair that began in 2014.
Sameer Pabari, managing director of international media at the NFL, said: “Our fans are keen to follow the action wherever they are, and we are pleased to continue our relationship with Sport 24 to bring fans NFL games while inflight.”
Richard Wise, SVP, content and channels, IMG’s media business - which owns Sport 24, added: “We are delighted to grow our partnership with NFL for an additional five years. NFL has been a key component of our premium US sports offering and Super Bowl has always been one of Sport 24’s most popular events. With its large global fanbase, we have no doubt it will be a huge hit onboard.”
Launched in 2012, both Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport, and are broadcast via satellite.
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