IMG-owned airline channel is already airing the Beijing 2022 Winter Games
Sport 24 has won the rights to air the Beijing 2022 Winter Olympics and the Paris 2024 Summer Games.
The IMG-owned channel for the airline and cruise line industries is already in the process of showing over 300 hours of content for the Beijing Games, on both the main Sport 24 channel and Sport 24 Extra. A daily highlights show will also be produced and distributed to cruise and air lines exclusively by IMG.
Anne-Sophie Voumard, VP of broadcast & media rights at the International Olympic Committee, said: “We are pleased to be extending our partnership with IMG, who through Sport 24 will continue to allow Olympic fans from around the world the opportunity to follow the Beijing 2022 and Paris 2024 Olympic Games whilst travelling.”
Richard Wise, SVP of content and channels, IMG’s media business, added: “The Olympic Games remain an iconic event on the sporting calendar with more than 200 nations participating. Beijing 2022 will be the sixth Olympic Games we have shown on Sport 24 since launching in 2012 and we will be providing passengers with the best of the action live across all 17 days, starting with the opening ceremony on 4 February.”
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