All SailGP race highlights, pre and post-race reaction, as well as athlete features and social initiatives will be distributed by SNTV.
SailGP has partnered with SNTV for global video news distribution.
The deal means that all race highlights, pre and post-race reaction, as well as athlete features and social initiatives will be distributed by sports news video producer SNTV.
An international network of 1,200+ media outlets across broadcast, digital and social will receive the content around the second season of SailGP, which gets underway in Bermuda on 24/25 April.
In addition to the distribution, the agreement will see video news content promoted across large multisport social channels, sport-specific websites, and major regional channels. Usage and data insights will be sent back to SailGP so it can tailor its content and fan engagement, as well as demonstrate value to sponsors.
SailGP director of broadcast production, Sam Leadsom, said: “In addition to the intense, high-speed racing content, we will work with SNTV to use creative storytelling to draw people’s attention to all aspects of the championship, such as how SailGP is racing for a better future and championing a world powered by nature to a global audience.”
James Dobbs, managing director at SNTV, added: “It’s hard to believe this is only SailGP’s second season given what recognised events they have become in the calendar. They have fantastic stories to tell, both on and off the water, and SNTV is excited to bring these moments to life and share them with our worldwide channel network.”
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