The SWPL side will use it for highlights, full-match replays, behind-the-scenes interviews, and academy sides
Scottish Women’s Premier League side Glasgow City FC has joined sports video platform Recast.
It will use the micropayments platform to offer extended first team match highlights, exclusive full-match replays, behind-the-scenes interviews, and action from academy sides.
The move comes after a successful trial with the team’s academy sides, and all money generated from it will be reinvested in the club.
It isn’t the first SWPL side to join Recast, with Hibernian Women FC also having a channel. As a result, the pair’s encounter on 7 November will be the first live match featuring Glasgow City to be broadcast on Recast.
Callum Patterson, head of media and content at Glasgow City FC, said: “We are delighted to partner with Recast. Glasgow City TV launched in 2013 to enhance and showcase further what the club is all about - championing women and girls. In this era of the rise of the women’s game, we have expanded our social media and video for our fans.
“Now, this partnership presents our fans with a brand-new way to support us and be at the heart of the club with direct, affordable and flexible access to the content they want to see from the club, allowing them to engage in a fresh and innovative way.
“By joining Recast not only can we as a club explore new revenue streams, but it also enables our fans to directly impact our future success and brings them closer to what we are achieving. Since launching with academy content, we have seen a very positive reaction, and are confident our channel will go from strength to strength as we also put the spotlight on the first team.”
Recast CEO Andy Meikle added: “Since it was founded in 1998, Glasgow City FC has blazed a trail in Scottish women’s football, showing others what it takes to succeed, and we are thrilled to have the club join Recast.
“The popularity of women’s football, and women’s sport in general, is surging at the moment, and Recast is helping clubs, such as Glasgow City FC, and athletes capitalise on the increasing interest in a way that works for rights holders and fans in equal measure.”
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