The Sun, The Times, The Sunday Times, and talkSPORT will all provide coverage of the competition.
The Racing League has agreed a partnership with media conglomerate News UK.
The publisher of The Sun, The Times, The Sunday Times, and owner of talkSPORT, News UK will provide coverage of the new horse racing competition over all its platforms.
The Sun will publish Racing League pullouts with interviews, stats, and tips ahead of each of the six consecutive Thursday evening race meetings. Its Dream Team fantasy sports product will also partner to create a fantasy league around the events, with the winner getting £10,000.
The Times will feature a comprehensive Racing League preview, profiling jockeys such as Hollie Doyle, Frankie Dettori, and Oisin Murphy, and trainers including John Gosden, Andrew Balding and Richard Fahey, before the 29 July opener in Newcastle. talkSPORT, meanwhile, will broadcast all 36 races.
TV broadcasting has already been agreed with Sky Sports.
Racing League’s chief marketing officer, Oli Harris, said: “This investment in media is unprecedented in our sport, and will help fulfil our aim to take racing mainstream this summer. We want millions of people to share in the fun and excitement of Racing League and follow the drama of the competition over a two-month period.
“In terms of media prestige, our aim is to position horseracing alongside football, rugby and cricket, where it once was, and Racing League’s partnership with News UK will help us achieve that goal.”
News UK broadcasting CEO, Scott Taunton, added: “Racing League is a fantastic concept and one that our world-class brands will bring to life across print, digital and audio. The Sun, The Times, The Sunday Times and talkSPORT have form when it comes to inspiring audiences around big sporting events and they will be there to bring all the excitement of Racing League to a large and diverse group of fans.”
Racing League will have 12 teams – each consisting of two to four trainers working together, three jockeys, stable staff and a squad of 30 horses – which will compete across 36 handicap races, for a total prize pot of over £2m.
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