It has been created in partnership with Endeavor Streaming

PTO+ d2c platform

The Professional Triathletes Organisation and Endeavor Streaming have launched D2C platform PTO+.

Available for free by registering, PTO+ will live stream PTO Tour events and shoulder contentm outside of Europe and the Indian Subcontinent - where Warner Bros. Discovery has exclusive live rights. It launches ahead of the first PTO Tour event in Edmonton, Canada this weekend, 23-24 July. 

Shoulder content includes the Countdown To Canada preview show for the PTO Canadian Open, featuring Canadian hopefuls Paula Findlay and Lionel Sanders. There is also the PTO’s original content series, including Unbreakable - which tells the story of triathletes’ preparation ahead of the PTO 2020 Championships, and Beyond Human - which gives fans insight to the biggest stars in triathlon as they geared up to the inaugural Collins Cup.

The on-demand catalogue will continue to grow with further original content, race highlights, live event replays, press conferences and more.

PTO+ Content

 - The $1 million (£833,000) PTO Canadian Open (July 23-24)
 - The second edition of $1.5 million Ryder Cup-style Collins Cup (August 20)
 - The $1 million (£833,000) PTO US Open (September 17-18)
 - Countdown preview shows, highlights packages and live media events
 - Documentaries amplifying the PTO professionals and their stories

The platform will use Endeavor Streaming’s performance analytics insight tooling to assist audience growth and create a marketplace strategy.

Tim Godfrey, chief marketing officer at the PTO, said: “This is another important milestone for the PTO as we promote our PTO Tour events and athlete storytelling to sports fans around the world.

“The PTO will leverage Endeavor Streaming’s end-to-end D2C capabilities with branded front-end device applications, video streaming capabilities and subscriber management tooling to deliver a dedicated triathlon content destination, so the fans can follow all the action.”

Pete Bellamy, SVP global head of sports and international M&E at Endeavor Streaming, added: “We are pleased to partner with PTO who have a keen eye for delivering impactful content, and who are in an exciting phase of their digital evolution. 

“PTO+ represents a new and dedicated home for viewing triathlons, including original content catered to fans around the globe. We’re excited to see Endeavor Streaming support and embrace PTO’s ambition to connect with fans and deliver their live events this summer and beyond.”